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Founder Positioning

Get Booked on the Right Podcasts

We help founders, executives and industry experts get featured on highly relevant podcasts aligned with their audience, positioning and business goals.

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Strategic Placement

98%

Of Podcasts Match Your Ideal Audience

Streaming On

Why Strategic Booking Works

Visibility Alone Doesn't
Build Authority

The right podcast creates trust, long-form attention, and meaningful audience alignment - reaching listeners already interested in your category and expertise.

Relevant Audiences

Reach listeners already interested in your category, expertise, and perspective.

Long-Form Trust

Podcast conversations create deeper credibility than short-form content or paid impressions.

Business Outcomes

Strategic conversations can support partnerships, fundraising visibility, and long-term brand authority.

Audience

B2B SaaS Clients Operators

Expertise

Go-to-market
Product Strategy
Scaling Teams

Positioning

Category Vision
Differentiation
Client Narrative

Business Goals

Brand Authority
Pipeline
Long-term Growth

Audience & Positioning

Before outreach begins, we take the time to deeply understand each client's positioning, business goals, expertise and ideal audience. Our process is designed to identify podcast conversations that feel aligned and intentional. We connect each client's story to the right industries, hosts and listeners while building credibility, relevance and authority over time.

Audience Fit Client Positioning Business Goals

Research

Target Lists

Strategic Fit

Podcast Matching

We build curated podcast target lists based on audience relevance, conversation quality and industry alignment. Instead of prioritizing vanity metrics or broad exposure, we focus on securing appearances on podcasts where the audience is already aligned with our client's perspective, product category and business objectives.

Research Target Lists Strategic Fit

Bio & Positioning

Founder & CEO
Category builder
Long-form voice

Interview Samples Included

Media Kits

A great podcast placement starts long before the recording. It starts with a media kit that makes hosts say yes. Our team curates a polished, professional media kit designed to position you as a must-book guest. We highlight your bio, areas of expertise, showcase past media appearances and include interview examples that demonstrate exactly what you bring to the mic. The result is a single, powerful asset that gives hosts everything they need to confidently feature you on their show.

Bio & Positioning Press Highlights Interview Samples

Outreach

Personalized pitch
sent to host

Host Response

Interested in having
you on the show

Scheduling

Time options
coordinated

Pre-Interview

Details, links, and
logistics shared

Confirmation

Interview scheduled
and confirmed

Outreach & Scheduling

From podcast outreach and host communication to scheduling and coordination, we manage the operational side of the booking process end-to-end. We handle the moving pieces behind every appearance - helping our clients stay focused on the conversation itself rather than the logistics required to make it happen.

Outreach Scheduling Coordination

Talking Points

Key messages
Market opportunity
Lessons learned
Client perspective

Host Background

Experienced operator
Deep industry knowledge
Engaged audience

Audience Context

Founders, executives and investors interested in B2B SaaS and growth.

Interview Preparation

Before every appearance, our clients receive preparation materials designed to help guide the conversation with clarity and confidence. This includes audience context, talking points, host background and strategic narrative direction tailored to the specific podcast. The goal is not to script the discussion, but to ensure every appearance feels natural, relevant and aligned with our client's broader positioning and business goals.

Talking Points Prep Docs Host Context

01

Discovery

We learn your positioning, goals, and ideal audience.
02

Targeting

We build a highly relevant podcast opportunity map.
03

Booking

We handle outreach, scheduling, and coordination.
04

Preparation

You arrive prepared with context, talking points, and narrative clarity.