Skip to content

From Niche Audiences to Positive ROI

Subscription recovery and retention for SaaS, built on relevance over reach.

Apply Now Listen to Interviews
Impressions
1.8M Impressions
Podcasts Booked
14+ Podcasts Booked
About the Company

Meet Churnkey

Churnkey is a subscription recovery and retention platform that helps SaaS companies reduce involuntary churn, recover failed payments, and retain customers through intelligent cancellation flows and payment optimization tools.

Partnering with Kitcaster, they aimed to expand brand awareness, position Churnkey as a leader in subscription retention and SaaS growth strategy, and drive visibility across SaaS, startup, founder, subscription economy and revenue operations media audiences through strategic podcast placements.

We did get some good sales that came through by virtue of podcasting, and there's definitely positive ROI there with a long, long tail of content.
Churnkey

Description: A representative slice of the conversations we placed Churnkey on, across SaaS, subscription economy and founder-focused audiences.

The Boardroom Brain

Episode 23: Alyse Maslonik, CEO & Founder of RedefinED Advisors

42 min Mar 5, 2023 Listen
WomenWhoBuildEmpires

The Impact of Generational Poverty on a Child's Future Success

47 min Jan 17, 2023 Listen
Startup Life Show

EP 261: Helping Schools Help More Students

54 min Feb 7, 2023 Listen

Strategic Audience Alignment

The campaign prioritized highly targeted SaaS, subscription and founder-focused audiences that closely aligned with Churnkey's ideal customer profile.

  1. 01

    Targeted Over Broad

    Focused on highly targeted SaaS and subscription audiences rather than pursuing reach alone.

  2. 02

    Long-Tail Value

    Created long-tail brand and content value that continued driving visibility beyond the initial release.

  3. 03

    Niche Shows, Strong ROI

    Demonstrated that smaller, niche podcasts with the right audience alignment could deliver strong ROI.

  4. 04

    Sales Opportunities

    Generated meaningful sales opportunities through strategically aligned podcast placements.

More Success Stories

Other Clients We've Positioned

A few more of the conversations we've placed across clients, executives and industry experts in adjacent categories.

Dr. Prudence Hall The Hall Center

Expanding Women's Health Awareness Through Long-Form

We positioned Dr. Hall across women's health, wellness and longevity audiences, educating listeners on menopause, hormone health and healthy aging.

Impressions
17.4M Impressions
Social Reach
1.1M Social Reach
Podcasts Booked
64+ Podcasts Booked
View Story
Aaron Painter Nametag

Building Security Authority During the Rise of AI-Driven Fraud

We aligned CEO Aaron Painter with conversations on deepfakes, social engineering and AI-driven fraud, landing shows ranked in the top 0.5% globally.

Impressions
6.6M Impressions
Social Reach
2.3M Social Reach
Podcasts Booked
46+ Podcasts Booked
View Story
Dr. Ian Justl Ellis Voafit

Leading the GLP-1 Conversation Through Precision Dosing

We positioned Dr. Ian Justl Ellis as a leading voice on GLP-1 therapy across clinician, prescriber, healthcare-innovation and patient audiences.

Impressions
272.2K Impressions
Social Reach
116.2K Social Reach
Podcasts Booked
11 Podcasts Booked
View Story
View All Success Stories
Ready to Build Authority?

Get in Front of the
Right Audience

We help founders, executives and industry experts get featured on podcasts that build trust, visibility and long-term business momentum.